Forward Heating and Cooling

Sam did a great job of getting our furnace up and running again on a very cold wintry night. He came within a couple hours of my call (he was out servicing others), diagnosed and fixed the problem quickly and didn't unfairly gouge me even though I called him later on a Friday night. He was very pleasant and communicative from start to finish. I'd give him more stars if I could. P.S. he was Covid careful and wore a mask which we appreciated.

Forward Heating and Cooling installed a new Carrier furnace in my house in early November, 2022 (also scheduled to have the AC replaced in the spring). I obtained four quotes from various Madison-area HVAC contractors, to include a couple of the big names. I went with Forward Heating and Cooling for a number of reasons. Sam, the owner, was extremely knowledgeable and was primarily concerned with making sure I had the right equipment for my needs. He answered all of my questions and provided helpful, pertinent technical information to help me make my equipment decisions. His quote came in well below the other companies and he didn't try to upsell me or provided unneeded services/add-ons. He was able to install the furnace withing a few days. The installation was done quickly and they cleaned up after they were done. Now that I've had the furnace in for two months over a really cold spell, I can see Sam made the right calls on the furnace size/type. I really could not have asked

More than five star services!!. My AC was suddenly broken down last Monday so I called a number of HVAC contractors in Madison. Most contractors were fully booked for a week and gave us high priced quotes with cheaper brand AC units. We finally reached to Sam and he was willing to adjust his schedule to replace our AC next day and gave us a very reasonable amount of quote with a Carrier unit. He came to my house at the agreed time and did a great installation service. I cannot be happier with his service and recommend his service to anyone who needs HVAC services.